L'Oreal's Living Lab is a fount of insights.(Cosmetics)(Brief Article)

LOS ANGELES -- L'Oreal Paris' first store in the United States, called the Living Lab and launched in the Beverly Center here last September, is exciting consumers and meeting sales expectations, says Carol Hamilton, the company's president and general manager.

"This store represents the next step in raising the bar in beauty," adds Hamilton, "and enables us to experiment with new products, new merchandising concepts and new forms of communication."

An educational laboratory for all retailers, this unique store has attracted consumers from the entire Los Angeles community as well as a large number of local celebrities, notes Hamilton.

One of the …