-Research and Markets: The Global Rise of Social Networks: Brave New World or the Same Old Thing?

M2 PRESSWIRE-December 22, 2010-: -Research and Markets: The Global Rise of Social Networks: Brave New World or the Same Old Thing?(C)1994-2010 M2 COMMUNICATIONS

RDATE:22122010

Dublin - Research and Markets (http://www.researchandmarkets.com/research/0ac12e/the_global_rise_of) has announced the addition of the "The Global Rise of Social Networks: Brave New World or the Same Old Thing?" report to their offering.

This report covers the history and evolution of social networks from the early days of bulletin boards to todays mobile internet. It looks at current behaviour and explores the psychological and social impact of connecting through social media. Social networks are changing the balance of power between brands and their customers as well as changing how people connect with one another. Brands need to understand the implications of these changes for their marketing and communications strategies

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor Intern

Key Topics Covered:

- Executive Summary

- Context

- History and Evolution

- What People Are Doing

- Identity and Self - the Psychological Implications

- the Sociology of Networks

- Implications for Business and Marketing

- Conclusions

- Opportunities and Threats in Social Networking

- A Brief History of Internet-enabled Social Networks

- What's Changing Now

- the Internet Goes Mobile

- People - Who's Doing What?

- the Underlying Technology

- Psychological Implications of Networks

- Identity and Self

- Who Am I?

- Return To 'village Life'

- Where Am I? New Views of Privacy

- New Boundaries and Etiquettes

- Real Reality at A Premium

- Mobile Lives

- Maintaining A Distance - the Complex Checks and Balances of Trust

- the Applification of Life

- New Jobs and Money

- the Sociology of Networks

- Social Implications

- 150 - the Magic Number for Networks

- Technology Is Transforming Our Perceptions of How Things Work

- Global and Local

- Implications for Business and Marketing

- Where Is Your Brand? the Move To Popularity

- New Models of Communication

- Privacy Is Not Just Personal

- Moving To the Cloud

- Old Media, New Media - Who Cares?

- Build Your Social Media Strategy in Line With Your Brand Strategy

- Branding Is Everyone's Responsibility

- Brand Advocates

- Conclusions

For more information visit http://www.researchandmarkets.com/research/0ac12e/the_global_rise_of

Source: Euromonitor International

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