Real Living Introduces Website.

Real Living, a real estate franchisor, announced it has launched a web site, realliving.com.

According to a release, the site gives home buyers and sellers more search options while also providing the latest in mapping technology and rich community information for greater context and a better overall search experience.

As part of its Web strategy, features found in the national site extend across the platform to power local websites that are provided to all Real Living brokers and agents.

Some of these features include: listing search options, community and housing market data, social media integration, interactive marketing tools, and more. The company will be providing ongoing enhancements to its platform, with new releases occurring quarterly.

"We didn't just launch a new website: Real Living has taken a totally different approach to our Web strategy," said Real Living President Harley Rouda. "At the national level, our site's goal is to attract consumers, then seamlessly drive them to local broker or agent sites as quickly as possible, or first and fast, as we like to say.

"As simple and straightforward as this sounds, historically national real estate companies have been more concerned about keeping consumers on their national sites as long as possible. Through our new technology initiative, Real Living today is taking a bold and exciting step to change that way of thinking by directing home buyers and sellers to our brokers and agents sites that are filled with local listings and content."

Real Living's new technology platform and website were developed in conjunction with LPS Real Estate Group.

"We are very pleased with our new technology platform, which is the first of its kind in the real estate industry," said Matt Kaufman, director of Internet marketing for Real Living. "We've worked closely with LPS over the past several months to deliver a robust platform that will continue to grow and evolve, while bringing incredible amounts of community data and mapping technology down to the broker and agent level."

((Comments on this story may be sent to newsdesk@closeupmedia.com))